Market growth rate: This measurement looks at the level of revenue growth within the marketplace. There are two key measurements used in the BCG matrix: analyzing the market growth rate and reviewing relative market share. What are the two measurements used in the BCG matrix? With this information, businesses get an insight into which products can help them capitalize on market share growth opportunities. The BCG matrix divides business units and products into one of four categories based on their market shares. What is a BCG matrix?Ĭreated by the Boston Consulting Group, the BCG matrix (also known as the Boston matrix or growth-share matrix) is a strategic planning tool. In doing this, they can also identify the best areas for growth. Businesses can use this template to see where they currently stand in the marketplace. The BCG matrix template is a four-quadrant grid that allows businesses to visualize where and how they can grow their market share.
